In 2000 Swatch Squares were released for the first time. So far they have proofed to be a reasonable success. When the first Swatch prototypes were made (1980/1981) there were some square models made, but they are in no way to be compared to the recent Swatch models.
Or maybe there is a comparison..... The ?Don?t Be Too Square? and the ?Typical Square? are real retro watches (look at the ?GA100 Don?t Be Too Late? and the ?GR100?)